What is keyword research?

keyword research is a crucial part of any digital marketing strategy and can be used to inform content creation, improve website traffic, and maximize conversions. Understanding what keywords are and how to conduct effective keyword research is critical to the success of any online endeavor.

What are keywords?

Keywords are words and phrases that people type into search engines when trying to find specific websites or topics online. They're an essential tool for SEO (Search Engine Optimization), since they help search engine algorithms understand what a particular page is about and how it should be ranked in the search results.

Why keyword research matters?

Utilizing the right keywords can make a huge difference in the user experience on your website, as well as in how easily your pages are found via organic searches. Keywords also play an important role in helping you determine what topics to focus on when creating content. By researching which keywords people use when looking for information related to a particular topic, you can prioritize creating content that contains those terms and will be more likely to appear in relevant searches. Additionally, incorporating strategically chosen keywords into web copy lets readers know that your page is relevant to their needs, which can increase the likelihood of them taking the desired action (such as signing up for a newsletter or buying a product).

How to conduct keyword research?

Conducting effective keyword research involves several steps: researching competitors' websites, using keyword planning tools like Google Keyword Planner, analyzing search volume data, and finally selecting key phrases that align with individual business goals. It's important to remember that there's no one-size-fits-all approach - certain industries might require different types of keyword research - but knowing the basics will get you off to a good start. Once an initial list of potential target terms has been identified, further refinements can help narrow the scope and boost relevancy even further.